Business Email Compromise (BEC) is a type of cyberattack where attackers use email to exploit businesses by deceiving employees into transferring money or sensitive information. These attacks often involve impersonation of company executives or trusted business contacts to trick recipients into performing specific actions. As businesses become more reliant on digital communication, the threat of BEC grows, making it essential for organizations to recognize and mitigate these risks effectively.

For MSPs wanting to market their businesses, understanding the shifting terrain of email deliverability is crucial. In the aftermath of Google and Yahoo’s fall 2023 updates, the effectiveness of email communication has been significantly impacted. In this blog I want to look at some actionable strategies you can implement to ensure your messages still reach their intended recipients.

Say that you're a bulk sender (in Google's terms, a user who sends more than 5,000 emails at once). You send a couple of emails and are baffled with alert messages that state your emails are unauthenticated; it can be shocking and annoying. In 2022, a staggering 333 billion emails were sent daily. According to data released by Google, unauthenticated messages received by Gmail users plummeted by 75%.

Surely you may have at one time or another received an email warning of an outstanding invoice, a parcel shipment that you did not expect or a warning from the bank about suspicious activity in your account. These messages usually adopt an alarming tone and provide you with a link to a website that you must visit right away to verify your personal information or to complete payment information. Caution! This is a “phishing” attempt, one of the most popular scam methods on the Internet!