Building Entrepreneurial Confidence During Economic Uncertainty
Economic uncertainty affects business owners in a way that is quite different from the worry it causes employees or investors. For entrepreneurs, uncertainty not only jeopardizes their income but it also puts at risk the entire framework of decisions on which they have built their business. For example, pricing assumptions, growth projections, hiring plans, and client stability all turn into variables at the same time. That is a very disorienting experience and the first thing that gets compromised is confidence.