Is your website strategy ready for Black Friday?
The countdown has begun. No, not for the excitement of New Year’s Eve festivities nor for an awe-inspiring space launch. We’re talking about Black Friday and Cyber Monday, the annual mad rush of frantic Christmas shoppers looking for deals after Thanksgiving. In 2021 on Black Friday, consumers spent $109.8 billion online, up 11.9% compared to 2020. Shoppers spent another $10.7 billion on Cyber Monday, 1.4% down from $10.8 billion in 2020.