Data Clean Rooms Vs. CDP: Which One is Better for Your Brand
The global Customer Data Platform (CDP) market, expected to cross $28 billion by 2028 with a CAGR of 39.9%, highlights the growing dependence on data-driven marketing strategies. As the cornerstone of modern marketing, CDPs have become indispensable for businesses seeking to harness the power of their customer data. CDPs help build a unified customer view that enables businesses to personalize campaigns for seamless engagement across marketing channels.