Customer experience, or CX, is essentially the overall impression customers form of your business during their various interactions in the buyer’s journey. It plays a deciding role in their likelihood of not just an immediate purchase but in their decision to remain loyal to your company and recommend you to others. For today’s tech-savvy customers, the experience that they get while doing business with your brand is just as important as the quality of your products, if not more.

Customer service is what makes or breaks a business. Many companies are inefficient when it comes to operating their customer support. Let’s look at the seven types of customer service and the pros and cons of each one.

Digital transformation has transformed the way people interact with brands, software, and making buying decisions. Businesses need to find ways to adapt with these changes and manage the customer journey. Businesses have to continue to provide excellent service and a superior customer experience in these times of transformation. In the case of service-based companies, this requires efficient customer request management.

In this new series of Now on Now blogs, we share how we, ourselves, use ServiceNow products to transform our operations and create great experiences. We hope our stories will inspire you, our customers, and partners, to achieve even greater business value and resiliency from the Now Platform®. For more information, visit the Now on Now Book of Knowledge.

Customer experience separates all. Agencies offering B2B services to a diverse clientele often have complex requirements such as multiple integrations, reporting specifications, pre-defined security measures, and more. Due to these constraints, selecting the right customer experience software becomes challenging for them. If you have been experiencing this hurdle, then you are in the right place.

We all have words to describe 2020. Few of them would ring with nostalgia. COVID-19 has created pain, loss, and disruption on a scale not seen in generations. The economy has also been a casualty, as some companies have transformed and thrived while many others have stumbled and dissolved. But then, just as 2020 was bowing out, hope emerged. Three promising vaccines had produced better than expected results in clinical trials. Governments around the world rushed to approve them.