Maximizing Shelf Appeal: The Science Behind Effective Product Packaging
When was the last time you opened up your package from the store and really thought about how miraculous it is that a time can travel halfway across the world and arrive at your doorstep in pristine condition? Furthermore, you have probably never considered how much the packaging influenced your decision to buy a particular product. Well, this post will explore some of the science behind how companies use packaging to grab your attention and convince you to purchase their product over the myriad of similar items on the shelf.