How Ecommerce Teams Can Scale Local Delivery Without Adding More Dispatch Staff
A store running 20 or 30 local deliveries a day can plan them by hand. Someone pastes the addresses into a maps app, eyeballs a sensible order, screenshots the list to each driver, and the day works out fine. Then the store grows. Ninety orders come in, a third of them carry a two hour window, three are marked urgent, and the two drivers are on different shifts. The same process now eats the whole morning, and the errors it produces cost more than the time it takes.
