How to increase website engagement with search
The search experience on your website is often the key driver of visitor satisfaction. Even on well-designed, well-organized websites, visitors frequently resort to search to find the exact products, services, content, and information they need. In fact, many visitors go immediately to the search box. The quality of search results they get back, and the ease with which they can customize and filter those results, can play an outsized role in engagement, conversion, and customer loyalty.