Why Every SaaS Company Will Need Unified APIs by 2026 (Or Die Trying)
Last month, I watched a $50M SaaS company lose a major enterprise client because their integration took 8 months instead of 8 weeks. The competitor who won the deal? They used a unified API approach and had the client up and running in 3 weeks. This isn't an isolated incident. It's the new reality of B2B software.