Why Streaming Services Need a Better User Experience
The problem is not content anymore, it's friction. Streaming platforms rarely lose users because they run out of shows to watch. They lose users in the gap between intent and action. You've probably been in that position as well. You open an app with something in mind. Maybe a show you want to continue. Maybe a quick search for something new. That intention is already strong. The content is usually there. The problem starts immediately after.