ServiceNow is excited to peer into the future of customer experience (CX) to see what’s in store. Customer operations and service delivery have undergone significant disruptions in recent years. The year ahead promises to be no different. The continuing need to deliver a frictionless customer journey, a renewed focus on improving the agent experience, and the meteoric rise of generative AI (GenAI) are some of the many reasons why CX is poised for transformation.

Business moves fast. As organizations push to constantly transform and stay ahead of competition, they must consider how they’ll support ever-growing internal- and external-facing demands in every aspect of their business operations. To innovate and change at such a demanding pace, and meet customer expectations, IT service management and operations teams must come out of their silos to converge into service operations (ServiceOps).

The best practices and principles of the IT Infrastructure Library (ITIL) 4 show IT service management (ITSM) service providers the importance of building a strong infrastructure that creates business value, adapts to change, tracks capabilities, and embraces automation. Without collaboration between ITSM service providers and different functions of the enterprise, however, the benefits of ITIL 4 best practices are minimized.

Generative AI has the world thinking about automation now more than ever before. The Information Technology Infrastructure Library (ITIL) has prioritized it from the start. ITIL has advocated for automation as a transformative tool for organizations to deliver business value, accelerate change, and reinvent service configuration management. By handling mundane tasks, automation can empower people to do more innovative and effective work.

Approximately 65,000 new implementers will be needed by 2027 as a result of AI, according to research by ServiceNow and Pearson. The time is now to enter this dynamic and high-growth field. Let’s explore what an implementer is, how the role is changing, and how you can prepare to fill an open position.

ChatGPT captured our collective imagination when it burst into the mainstream last year, setting off a hype cycle that hasn’t abated. The enterprise is where generative AI (GenAI) will become more than tech’s newest shiny object. GenAI is transforming the way we work, unlocking new efficiencies, driving productivity, and creating employee and customer experiences we never could have imagined. ServiceNow is at the forefront of this transformation.

I’m excited to announce that ServiceNow has been named a Leader in the Forrester Wave™: Digital Process Automation Software, Q4 2023. We credit this acknowledgement to our performance and strategy in governance, end-to-end orchestration, and AI. Additionally, we believe this recognition is made possible by the unwavering support of our customers, their innovative use of the Now Platform, and their valuable feedback shared with analysts.

The shift of the Information Technology Infrastructure Library (ITIL) 4 from process to value helps IT service management (ITSM) service providers demonstrate business value and adapt to change so they can meet business needs and customer expectations and thrive in an ever-changing technology landscape. However, in the face of an increasingly complex digital business environment, managing the diverse components of IT service operations can be challenging.