Running a successful business these days goes along with maintaining a strong website. For this reason, companies invest loads of money into search engine optimization. They hire SEO agencies and SEO consultants to make their site rank high and thus boost their sales.

Lots of businesses struggle with keyword research and finding the best search terms for their business regardless of the ever-present and readily available advice on keyword research. It’s no secret that there’s a lot involved in getting the best search terms that fit your business niche. For starters, it’s essential to understand that a solid keyword research strategy is necessary to guide the overall marketing strategy.

If you are looking for a way to gain a competitive edge, then focus on developing personalized content for your audience. Studies show that nearly 35 percent of consumers will make an unplanned purchase if they feel like a company has personalized their content. There are a number of ways to make content more personalized and helpful to the consumer.

With so much competition in the world of e-commerce, managing to reach the level of exposure targeted and to maintain your site visitors engaged isn’t easy. You need to use effective strategies that allow you to boost the appeal of your platform, maintain rankings up and decrease bounce rates.

Plagiarism remains a big issue online to this day. Some copy from Wikipedia, while others may steal your own work. In addition to that, the content writers you hire may accidentally or intentionally plagiarize their articles. This is why checking for duplicate text is so important, and here are twenty best duplicate content checkers to use in 2019.

Search Engine Optimization is not a single activity or element. In fact, it is a process which encompasses a wide range of activities focusing on different SEO elements. To improve search engine rankings, you need to pay attention to different elements which is not easy. Though there are dedicated SEO tools available, many of them require paid subscriptions.

Content marketing in the modern age has become more about link building and ranking on Google than just reaching audiences. Link building practices have been helping marketers improve the organic reach for their content while also building connections within the industry. You can read more about link building success stories with Pitchbox’s case study.

SEO is an important aspect of web and the growing trend of Internet shopping has made SEO an essential aspect to achieve success in any online endeavors. We live in a modern age where our digital world surpasses our physical one and just having a basic understanding of it is not going to take you anywhere.

The impact of the internet on the business world cannot be understated, with words like 'revolutionised' and 'elevated' regularly employed to describe the current climate. The last three decades have seen businesses gradually adapting to the internet and performing more and more of their operations online.