A common problem with Amazon CloudFront and Amazon S3 hosting deals with negative TTLs. Matthew from Blue Matador outlines the steps needed to correct this problem. Understand eventual consistency in S3. New items may take time to propagate through redundant systems and be available in all locations., Understand CloudFront's default policy for handling errors, like 403 forbidden, is to cache that error for 5 minutes., The solution is to modify distribution settings in CloudFront.