There’s no denying it: in today’s interconnected world, Application-to-Person (A2P) SMS notifications have become an integral part of our daily lives. Whether it’s receiving crucial banking alerts, getting updates from our favorite retailers, or even surfacing a notification from PagerDuty when your service is down–SMS keeps us informed and connected. But have you ever wondered about the intricacies behind this seemingly straightforward technology?

A critical partner in your supply chain just went down. An earthquake just hit your main operations hub. Breaking news about your organization just hit social media. Bad news first—there’s always another crisis or existential threat to your organization on the horizon. If you don’t have an established Crisis Response process and team in place, you’re running a high risk of failure.

Data has become the lifeblood of businesses, empowering organizations to make more informed decisions, drive innovation, and gain a competitive edge. McKinsey touts the benefits of adopting data-supported capabilities, referring to the various ways data is utilized to enable and enhance the functioning of an organization.

Operational efficiency is as critical within the IT and engineering teams as any other part of the business. Automating repetitive tasks and reducing escalations within and to these teams is of immense value. While automation saves time and boosts productivity, the complexity of developing automation can be a limiting factor and bottleneck. Generative AI is a paradigm shift here, in that it brings consumer-style simplicity to assisting in the development of enterprise-grade automation.

There isn’t a boardroom today that isn’t asking what AI and generative AI in application can help drive efficiency and accelerate their business. For organizations looking to capitalize on ML and automation to improve their efficiency during incidents, AIOps is a tangible, proven application thatproves to be an exciting opportunity for ITOps teams. As we’ve seen across market landscape evaluations, there are a number of ways that solutions can be implemented.

With the acceleration of cloud and digital transformation initiatives, enterprises are under pressure to adopt more agile, DevOps practices to be responsive to the business. But the increased complexity of digital systems and reliance on digital business only makes the cost of incidents more expensive.

While most of the world knows us for on-call management, we’ve been hard at work expanding the PagerDuty Operations Cloud to other areas like AIOps, Process Automation and Customer Service Operations (CSOps). Underscoring our commitment to redefining digital operations management for our customers, our commitment to R&D and delivering the best products and platform has resulted in PagerDuty being recognized in 12 distinct 2023 Gartner Hype Cycle reports across nine unique categories.

Incidents are a costly burden on businesses. Despite assembling the right people and teams, the manual work, tool setup and prolonged tasks can negatively impact customer experience. The need for adaptable processes to address diverse incident types further complicates the situation. This is where the PagerDuty Operations Cloud steps in. It streamlines and automates all the various manual steps in the incident response process.

In today’s fast-paced and ever-evolving world of technology, failure is inevitable. Organizations should embrace failure as a learning opportunity for how to build and deliver more resilient services. At PagerDuty, we’ve practiced Failure Friday for 10 years now. Failure Friday–a practice inspired by the chaos engineering space–involves intentionally injecting failures into our systems to improve reliability and foster a proactive engineering culture.