Businesses globally have been steadily shifting to digital as early as a decade ago. With the coronavirus pandemic happening, the digital transformation has now shifted into fifth gear. Digital experience is the key to business success. As of 2020, there were almost 30 billion end users that’s connected to the internet. Digital revenue has increased dramatically and digital will surely drive retail sales up.

Currently, the world generates an unprecedented amount of data. Research shows that the world generated more data in the last two years than the amount of data produced in the history of the human race. The most critical part of this entails analyzing the generated data and observing trends. It's at this point where tools like Scout APM, Datadog, and AppDynamics become crucial. Working with an unprecedented amount of data means tackling millions/thousands of distinct data points.

Can you imagine trying to keep track of all your prospect- and customer-related activities on a spreadsheet? What about ye olde days of rolodexes (do people still remember what those are?!)? Thank goodness for Salesforce, the Customer Relationship Management (CRM) solution that revolutionized sales, marketing, and customer care - and how we interact with customers in general. Salesforce is a critical component for many businesses.

What will the future of observability look like? Four core capabilities will be foundational to the next generation of solutions.