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Black Friday: How Retailers Can Create an Optimal Online Experience
For about a year and a half now, traditional window shopping has been replaced in many places by online shopping sprees. Particularly as the coronavirus pandemic began, general shopping behavior has shifted toward e-commerce. And although most stores have now returned from lockdown to open their store doors, there is no denying the online shopping industry is still thriving. For the second year in a row, the holiday shopping season is also directly affected by this trend.