For retailers and ecommerce store owners, your bottom line is always affected whenever your service is down, due to today's consumers expecting their digital interactions to operate around the clock. This is particularly crucial during spikes in traffic due to sales, like Black Friday or Cyber Monday.
While it makes for bleak reading, the frenzy of sales and online shopping activity surrounding Black Friday, means this pre-holiday season is a key period for cybercriminals. And each year we see an increase in cyberattacks during what should be a feel-good time. With more consumers expected to be shopping online this year, the opportunity for fraudulent behaviour is rife. But that doesn’t mean we have to surrender to the risks of poor website security.
Survey results reveal online shopping is set to soar over the holiday season and retailers must ensure their applications are ready. Research published today by Cisco AppDynamics reveals that consumers around the world are planning to do more of their holiday season shopping online than ever before this year. On average, consumers expect that 59% of their spending on key shopping dates such as Black Friday and Cyber Monday will be online this year versus in-store, compared to 53% last year.