Operations | Monitoring | ITSM | DevOps | Cloud

When I ask clients to picture cloud cost optimization, they think dashboards, policies, maybe a clever right-sizing purchase. What they don’t picture? Meetings. Misunderstandings. Mistrust. To avoid FinOps failures, we need a new starting line; one that gets to the root of spend misalignment.

When CloudZero’s CTO Erik Peterson joined the FinOps Weekly podcast in October 2025, he didn’t hold back. Instead of going on about the usual best practices of AI cost optimization, he posed challenges to how we approach AI spending. From “zombie AI experiments” eating your budget to why you should stop apologizing for using AI, these 10 insights from the podcast are worth considering in how we approach AI FinOps. (Watch the full podcast below and keep reading for more!)

Cloud costs are no longer just an engineering problem or a finance problem. It’s now an everyone problem. That was the central message from the FinOps Training At Scale webinar that took place on Sept. 25, 2025, where CloudZero’s Larry Advey (a.k.a. “Fred FinOps”) and Director of Tech Enablement Umesh Rao walked through the realities of building FinOps practices that work in the real world.

You wouldn’t buy an industrial dumpster for your kitchen, and you don’t need an EC2 T3 to do an M5d’s job.

AI is reshaping the cost landscape. As a positive person, I’m going to call this change exciting! FinOps teams are integrating AI into cloud platforms and incurring the spend that comes with it. As a FinOps strategist who has helped several companies optimize cloud spend across industries, it became evident that clarity around AI spend unlocks swift, smart decisions. That’s AI … optimized.

If you’re struggling to contain cloud costs in this suddenly volatile AI-fixated environment, it might be time to consider FinOps as an exercise in granular allocation and unit economics, with a focus on outcome.

I’ve seen firsthand how persona-centric FinOps creates realized savings through synergy. I’m a Certified AWS Solutions Architect, FinOps Engineer, and Customer Success leader who’s had the joy of turning cloud confusion into clarity. I’ve added a customer story below — but hold up, we’ve got onboarding optimizing to do.

Want to know how to get a job in FinOps? You’re not alone. FinOps careers are rapidly emerging as essential roles in tech, helping companies manage cloud costs without slowing down innovation. These roles sit at the intersection of finance, engineering, and cloud operations. FinOps roles and responsibilities are expanding fast. In this guide, you’ll learn what FinOps professionals do, how to frame your skills for the job, what certifications help, and how to grow your FinOps career over time.

When rideshare drivers talk about a “side hustle”, they mean working a few hours on weekends to make extra cash. That’s fine for pocket money, but it’s catastrophic when the “hustle” is controlling your cloud and AI spend. Right now, too many companies run FinOps the way they run the office coffee pot: A volunteer refills it when things look empty.