Why Cloud Costs Need Context: FinOps, Accountability & Azure Teams

Turbo360

Nov 10, 2025

Cloud cost numbers don’t mean anything without context and that’s the core of this conversation. In this episode, we dive into how FinOps on Azure is less about cutting costs and more about creating accountability, visibility, and shared ownership of cloud spending.

Guest Erik Norman explains why engineers, finance, and operations teams often misunderstand each other when it comes to Azure costs, and how FinOps helps bridge that gap. From dealing with untagged resources and shared services to implementing showback/chargeback models, the episode unpacks how to make teams responsible for not just building in the cloud, but understanding the business impact of what they build.

Related reading:
🔹The Only Platform You Need for Azure Cost Management - https://turbo360.com/blog/the-only-platform-you-need-for-azure-cost-management

Key Moments:

00:00 Introduction & Welcome to the Episode

01:05 Who is Erik Norman? Background & Experience

03:10 What is FinOps and Why It Matters on Azure

06:45 Biggest Challenges in Cloud Cost Management

10:20 Building a FinOps Culture: Finance + Engineering

14:55 Azure Cost Visibility, Tagging & Budgeting Tips

18:30 Showback vs Chargeback Models Explained

22:15 Tools & Dashboards for Azure FinOps Success

26:40 Real-World Enterprise FinOps Examples

30:00 Final Thoughts & Key Takeaways