If you're a Salesforce user, you know how important it is for your system to run smoothly and quickly. Slow page loads and poor performance can lead to frustration for users and ultimately, lost productivity and revenue for your business. In this article, we'll explore the best practices for optimizing and monitoring your Salesforce performance and speed, so you can unleash the lightning in your instance.

Customer relationship management (CRM) is sometimes like a bucket. New customers represent water going into the bucket, and departing customers reflect water flowing out. The water level—or the number of customers—rises and falls depending on the amount of water flowing into the bucket and the number and size of the holes. At ServiceNow, we recognized we had a leaky CRM bucket, thanks to rapid customer growth.