A Founder's Guide to Reddit Market Research Before Launching a Product
CB Insights' original, widely cited analysis of startup post-mortems found that "no market need" was the single most common cause of failure, showing up in 42% of the cases studied. Read together, the two studies - a decade apart, different sample sizes - land on the same conclusion: the most common startup failure isn't a funding problem or an execution problem. It's building something before confirming anyone urgently needed it.