Driving into 2024 - The automotive trends to look out for in the year ahead
With multiple technological innovations all converging at the same time, we are living in an exciting era for the automotive industry. From AI to 5G, and plenty in between, we can expect to see a host of groundbreaking trends emerge this year. As electric vehicles (EVs) completely disrupt the market and the OEMs’ business strategies, the customer focus is shifting away from traditional internal combustion engine (ICE) vehicles, challenging the way that cars are being built and designed.