TL;DR—This is a fundraising post! Yes, even in this economy. Here at Honeycomb, we've always focused more on the problems we help our customers solve rather than playing the meta game of posturing in startup-land—so these fundraising blog posts are usually the least fun to write (and read, probably). But this one is a little different.

The Twelve-Factor App methodology is a go-to guide for people building microservices. In its time, it presented a step change in how we think about building applications that were built to scale, and be agnostic of their hosting. As applications and hosting have evolved, some of these factors also need to. Specifically, factor 11: Logs (which I’d also argue should be a lot higher up in the ordering).