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As a technology leader at Elastic, my team is responsible for building AI experiences on a centralized architecture to enable our sales and customer support teams to scale their impact and take advantage of AI faster.

We are proud to announce that Elastic has been named a finalist by the Technology & Service Industry Association (TSIA) in the 2025 STAR Awards program for Innovation in Customer Portals that Improve Digital Customer Experience. This award recognizes Elastic’s ability to embrace AI innovations to enhance our digital customer experience.

From ecosystem foundations to future advantage In Part 1: Why partnerships matter for enterprise intelligence, we explored how enterprises are moving from experimentation to scalable impact with agentic AI and how ecosystems make that possible. But naturally, the next question is: Where do we go from here?

The pace of change in AI development has been dizzying. In just a few years, we’ve moved from experimenting with AI, machine learning (ML), retrieval augmented generation (RAG), and agents to asking how these innovations can solve real business problems. Enterprises are no longer impressed by the novelty and possibilities; instead, they expect outcomes.

Everyone is excited about AI, but few companies have successfully implemented it. While enthusiasm for generative AI (GenAI) has helped accelerate AI adoption across enterprises, the promises of artificial intelligence have yet to translate into measurable impact on most organizations’ bottom lines. The trouble isn’t the tech — it’s a lack of executive ownership.

Today, we’re excited to share that Elastic has been named a Leader in The Forrester Wave: Cognitive Search Platforms, Q4 2025. We believe this recognizes our continued innovation in AI-powered search and the momentum of the Elasticsearch Platform.

During the 2025 National Day Rally, Singapore’s Prime Minister Lawrence Wong announced a renewed commitment to empower Singaporean workers with AI and transform the nature of jobs as Singapore takes steps to adopt AI in business processes. He referenced an AI-powered orthopantomogram (OPG) scanner that flags dental conditions when analyzing X-rays, reducing the time taken for assessment from 15–20 minutes to 15–20 seconds.

We’re pleased to announce the availability of Elastic Cloud Serverless on Google Cloud in three new regions: This doubles the number of available regions on Google Cloud and dramatically increases serverless deployment options in the US. Elastic Cloud Serverless provides the fastest way to start and scale observability, security, and search solutions without managing infrastructure.

Elastic featured in AWS Generative AI Hub for public sector Elastic is proud to be featured in the new AWS Generative AI Content Hub for public sector — a destination showcasing the most impactful ways agencies can securely adopt and scale generative AI (GenAI).

From manual downloads to automated artifact management.