How To Uncover Personalization Opportunities Using Data Analytics
There's a lot of information and details which you can find about your website with the use of data analytics. Your website is like the virtual equivalent of a physical store. People come and go. Some of them buy, while some just look around. If you have a surveillance camera in your store, you'd have a record of who came in, what they did, and with the help of the receipts, what they bought.