Vertical SaaS vs Horizontal SaaS: Which Model Works Best for Australian B2B Markets?
For Australian founders building a B2B SaaS product, choosing the right market can be as important as deciding what to build. A horizontal SaaS product serves businesses across different industries, while vertical SaaS focuses on one industry or clearly defined customer group. The difference affects product scope, customer acquisition, competition, and long-term growth. A broad market may offer more potential customers, but a focused market can make it easier to understand customer needs and build a product around a specific workflow.