Modern businesses are digital businesses—so managing your business means mastering your critical services and operations for your employees and customers. Today, you need to be able to understand every aspect of your company—as it unfolds—because in this world, seconds matter to your productivity, your revenue, and most importantly, your customers.

“Customer obsessed.” “Customer-centric.” “Customer-first.” For CEO’s everywhere, setting and maintaining a coordinated focus on the customer has become a top priority when driving innovation. After all, for many organizations regardless of industry, digital customer experiences are what can make or break the bottom line.

In this digital era, technology systems are becoming increasingly complex. No longer can a single SME (subject matter expert) understand every facet of the system they run. Instead, much of this knowledge is siloed and exists as tribal knowledge within certain teams. Additionally, the rate of change is faster than ever, with code deploying and new services shipping at a rate unimaginable a few years ago.