Delete Tweets to Improve Your Twitter Analytics: How a Clean Slate Can Boost Engagement
Social media analytics help businesses get to know their audience, improve messaging, identify influencers and boost engagement. Specifically, Twitter (X) analytics lets you follow key metrics such as tweet impressions, profile visits, mentions, follower growth and tweet engagement over time. However, old tweets that are no longer relevant or underperforming can negatively affect your Twitter analytics and hinder you from getting a clear picture of your current content performance.