Customer experience (CX) is becoming an increasingly strategic part of any company’s brand as businesses become more customer-centric. And thanks to technologies that give customers more options than ever, right at their fingertips, consumers expect a flawless CX, anytime and anywhere, regardless of medium. In other words, customer retention and satisfaction is intertwined with CX.

One of the great things about being in the telecom industry is the constant innovation that occurs. For example, Microsoft just announced an exciting new offering for telecom service providers, Operator Connect Accelerator, aimed at helping them get the most out of their Teams investments. Operator Connect is Microsoft’s managed service for connecting Teams and telephony services.