Growing up, I was the youngest member of my family, so I was not very fond of the game “Keep Away” that my older brothers liked to play. The idea of the game (it has a few different names) is that two people toss a ball back and forth while the third person stands in the middle and tries to intercept it. Being the youngest, and therefore the smallest, it often seemed like a futile game that wasn’t much fun.
Robocalling is no small problem. These nuisance calls are the major source of consumer complaints, with some estimates suggesting that more than 22 billion robocalls have been made in 2021 alone – and we’re only halfway through the year.
Working for a company, you always want to think that your product or service is superior to the competition. As a Marketing executive, a major part of my job is to highlight why Ribbon is a leader in delivering IP Optical and Cloud & Edge solutions to the largest service providers, enterprises and critical infrastructure companies all over the world. But how do our customers perceive us? What do they really think of the Ribbon brand? How do we fare against our competitors in customers’ minds?
