Why AI Will Push #Telemetry Budgets to the Breaking Point in 2026
Telemetry growth is about to hit a new level in 2026. Nick Heudecker from Cribl walks through our new predictions report and explains why observability costs are set to surge again, with more than a third of enterprises spending at least 15 % of their IT budgets on telemetry alone. He also shares how agentic AI adds new risk to the data pipeline, why most AI workloads will struggle to scale, and how platform shifts and market forces will reshape the data landscape.