The cloud is easy and powerful—until it’s not. Once companies have customers, commitments, and compliance concerns, they often have to create cloud operations teams to manage the cloud on behalf of their fellow employees. Often, organizations that migrate to the cloud find themselves hampered by inefficient cloud operations if they haven’t standardized their IT procedures for operability.

Let’s face it. Incidents can be expensive—really expensive. But the high cost of incidents within a production environment isn’t always due to a compromised service or negative customer experience.

We’re excited to announce a new set of updates and enhancements to PagerDuty’s Digital Operations Platform. Recent updates from the product team include On-Call Management and Incident Response, Process Automation, to PagerDuty Community & Advocacy Events. New capabilities enable users and customers to resolve incidents faster, do the following, and more.

Sometimes heritage is better than new. Some people favor Coca-Cola Classic over New Coke, and heirloom tomatoes over regular tomatoes. Some Luddites might say the same thing about cloud computing. “I won’t put my (app/data) in the cloud! It will be more (secure | reliable | cheaper) if I run it myself in my own data center.”

Spring is blooming here at PagerDuty, and so is our automation product line. We’re thrilled to share some exciting product announcements. First, we’ve officially rebranded our automation product line, Rundeck®, as PagerDuty® Process Automation. Fundamentally, everyone who buys Rundeck becomes a PagerDuty customer, so we decided to make it less confusing.

Automation in the enterprise is nothing new. Engineers have been working with automation tools and frameworks for decades. From configuration management tools, to continuous integration and delivery pipelines to cloud formation, you name it—automation is part of the fabric of nearly any technology use case in the business landscape. If the previous statement is true, then why does automation still seem to pair with so much manual work?

I’m excited to announce that today, PagerDuty is taking our automation capabilities to new scale and scope as we enter into a definitive agreement to acquire Catalytic. With their technology and talented team we accelerate the delivery of enterprise-wide process automation that manages no-code workflows across the business, broadly applicable to any workflow, for any employee.

AIOps combines machine learning and people to deliver technical outcomes in IT operations. The promise of this capability continues to drive new contenders to the market. AIOps has become a core messaging component for all the major event management players. Many have just rebranded their products to specifically highlight AIOps features. Emerging event management players have arrived and tried to also claim the AIOps space.

We are excited to announce that PagerDuty is now an approved AWS Financial Services Competency Partner. We’re looking forward to expanding our global reach and helping financial services organizations accelerate their cloud migration and digital acceleration journeys. This will allow us to further streamline and automate financial service companies’ digital operations while helping them reduce risk and manage compliance requirements.

Over the last few years, our world has become increasingly digital, from streaming and shopping to work and health care. Customers want these digital experiences to be seamless. This has become a key priority for all businesses as well, as they depend on happy customers to drive sales and brand reputation. To ensure these seamless digital experiences, technology teams have doubled down on reliability, user experience, and building new features.