A Gulf Tale: Navigating the Potholes of Customer Experience in the Digital Era
How should we define technological progress in the digital era? Is it merely the proliferation of gadgets and gizmos, or does it lie in the seamlessness of our digital encounters? Recently, I moved to Dubai, the Gulf Cooperation Council’s (GCC) major trading hub and a city celebrated as the “City of the Future.” But does Dubai’s technological innovation extend to the resilience of its digital service vendors?