Operations | Monitoring | ITSM | DevOps | Cloud

In this 5-minute clip from our recent webinar, Canopy's James Marks exposes the most dangerous side-effect of the cloud credit model: the migration loop. Instead of building their product, companies spend months hopping between vendors to chase new credits, falling into a cycle of constant, costly re-architecting. Simon Hansford provides clear advice for the best companies: build your architecture for portability on day one. Restrict proprietary features to maintain optionality and avoid the "entrenched phase.".

Cloud cost numbers don’t mean anything without context and that’s the core of this conversation. In this episode, we dive into how FinOps on Azure is less about cutting costs and more about creating accountability, visibility, and shared ownership of cloud spending.

Rootly is the AI-native on-call and incident management platform that helps you resolve incidents faster, improve system resilience, and streamline on-call operations. It’s your always-on SRE copilot that automates root cause analysis and identifies patterns that drive continuous improvement—trusted by thousands of companies like LinkedIn, NVIDIA, Replit, Elastic, Canva, Clay, Tripadvisor, and Grammarly.