The Difficulties of Measuring Engineering
The report is so absurd and naive that it makes no sense to critique it in detail. - Kent Beck responding to the McKinsey Report. Luckily this was a hollow threat, because a few days later he and fellow blogger Gergely Orosz released a two part blog series critiquing not exactly Mckinsey's report but... any report that tried to put “effort based” metrics at the top of the list for things to track.