As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience? All the effort and time that went into creating and driving traffic to your site would be for nothing if the visitor lands on your page and doesn’t take any action.

In this current age of the Internet, it’s a common practice to build a website to run your online business. With the networks all around the world, theoretically, you can do business boundlessly. However, like each country has its boundary, the world of Internet is not a world without any control. In fact, every country has its own laws and rules toward this virtual world. And the case is especially different, when China’s Internet environment is involved.