In May 2021, Google will be putting their new algorithm live which will have a direct impact on your page rankings in their search engine. Unfortunately, no one can hide from this new algorithm change, it will affect everyone who owns a website, especially those that don’t adhere to the new changes that are coming. Google’s update is to further improve user experience on the web.
If there’s one thing that Google doesn’t want to happen, it’s Google Ads going down and unfortunately for them, that is exactly what happened on March 24th 2021. The worst part is, the outage didn’t merely last a few seconds or minutes, Google Ads was down for hours in Europe.
On Wednesday 17th March, globally used DNS provider Network Solutions experienced the dreaded downtime we all hope to avoid. Starting at 4am Eastern time and continuing through to Thursday 18th with still no resolution, it’s affected thousands of people across the world. Network Solutions are the 4th biggest domain registrar in the world, with nearly 7 million users worldwide.
We’ve all become more conscious of the risk of online scammers and hackers, especially since we put more and more of our personal information into websites and apps on a daily basis. We’ve become more knowledgeable on the likes of data protection through EU regulations like GDPR and learned about how we “drop” cookies as we surf the web.
Website down. Two words that cause panic in website owners far and wide, especially if they have thousands, if not millions of people, using their website on a daily basis. But it’s not as rare as most people think, even the biggest of companies find themselves in the deep depths of website downtime hell. The impact? Loss of revenue for starters, followed up by your competitors who are online getting your customers’ attention, bad SEO rankings, and lack of customer satisfaction.
We’re all familiar with the internet, especially since we use it to do almost all of our daily activities. Since the days of that familiar buzzing noise of AOL dial-up as it connected to somewhere out there in the stratosphere, we’ve been hooked on the internet and its vast space that holds endless amounts of information, ready for us to tap into right at our fingertips.
Many people think because we’re an online business, with technology at the heart of everything we do, we’d be better placed than many to make the transition from in-person meetings to virtual meetings during the pandemic. Whilst we have made that leap and made it work well, it’s not because we’re au fait with tech and the latest tools, it’s quite the opposite.
It’s 2021 and somehow, I’m still trying to convince people that content is one of the biggest revenue drivers there is. Back in 2017, there was an influx of “content is king” and “why content is important” blogs on LinkedIn and Medium, but it seems little notice has been taken in the years that have followed.
If there’s one universal constant in the world of business, it’s that things will go wrong. Probably at the most inconvenient of times and in the most inconvenient of ways. It’s Murphy’s law, or, if you’re from England the much more fun, “Sod’s law”. These moments can define your business more than any other. Unfortunately, far more than usual day-to-day ever will.
It’s only mid-February and there’s already been a surge of websites that have gone down, and big ones too. I don’t need to tell you how damaging website downtime can be, especially since we’re spending the majority of our time online due to the Covid-19 pandemic. We are working online, studying online, banking, shopping, exercising online, the list is endless, and this extra online activity has put added pressure on the websites that help us to perform these tasks.
