A Benjamin Franklin quote, “An investment in knowledge pays the best interest,” has always inspired me. Education gives people the confidence to dream big and tackle obstacles they might not have undertaken. IT learning also provides an interesting dilemma for any organization. Employees have access to a wide array of learning resources with varying quality and relevance, but they only have a finite amount of time to spend on it. We can supply IT learning opportunities.

We’re thrilled to announce that ServiceNow has been named a Leader in the Forrester Wave™: Enterprise Service Management (ESM), Q4 2021. We believe this recognition validates our industry position and continued investment in workflow automation and capabilities addressing employee service delivery across the enterprise.

Customer-centric organizations and institutions are making great strides in their digital transformation projects as they look to improve the customer journey. They’re implementing new, more sophisticated technologies to help create seamless, omni-channel engagements that deliver better, more satisfying customer experiences.

For the past 75 years, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have delivered best-in-class experiences to fans. From e-sports to virtual reality, the league has pioneered new ways to connect fans to the game they love. Now, with ServiceNow, the NBA and WNBA are taking their top-notch experiences from the basketball court to the corporate office.

The success of any organization, brand, product, or service hinges on customer sentiment. Positive customer experience leads to positive feelings. To deliver the best experience for every customer at scale, companies must address needs quickly, transparently, and proactively. That starts by connecting customer engagement, operations, data, people, and processes in a single system of action. With ServiceNow, customer issues and requests are broken down into tasks that can be automated.

Innovation is at the core of everything we do at ServiceNow. We’re always striving to make work better for our customers, our partners, and our employees. That’s why we’re humbled and honored to be named for the fifth straight year to the 2021 Fortune Future 50 list, which recognizes innovative companies with high long-term growth potential. ServiceNow is committed to becoming the defining enterprise software company of the 21st century.

How we communicate with each other has changed, thanks in large part to rapidly evolving technology. Every day, we spend time online and on our smartphones. We’re accustomed to rich messaging with family and friends using images, videos, and emojis to help make our point and highlight our meaning. We also communicate asynchronously, meaning when we have time and it’s convenient for us.

Time after time, customers tell us how investing in ServiceNow certification helps them deliver better business outcomes, accelerate time to value, and drive innovation. The benefits for individual ServiceNow professionals are equally clear: skills that power team success, increase credibility, and enhance career prospects. An IDC survey provides independent confirmation of these benefits.

These days, any tech company can say it’s innovative. At ServiceNow, we don’t just say it—we practice innovation in everything we do, especially in India. With a global focus on artificial intelligence and its uses within data and analytics, ServiceNow India has dedicated an entire data science team to predictive analytics. “That is just so next-gen,” says Puneet H., senior manager of data analytics.