Predictive vs. Prescriptive Analytics: What's The Difference?
Imagine being able to foresee future trends, anticipate customer behaviour, optimize your operations, and take actions that are not just reactive — they shape the future of the market. In the world of data-driven decision-making, we're able to do all that by paying attention to the information we analyze from predictive and prescriptive analytics. A large and growing field, data analytics is often broken into four categories — of which predictive and prescriptive are two!