A Quick Guide to Key Digital Marketing Terms
The internet is easily accessible today; which is why, the number of internet users keeps escalating. As of April 2023, there are about 5.3 billion internet users globally. This means that over 62% of the total population makes it to the worldwide digital population. In essence, people constantly consume digital content in various forms, such as words, images, and videos. This gives an opportunity to businesses to leverage the availability of their key audience on one platform to deploy the information about the products and services they want to sell.