The internet is easily accessible today; which is why, the number of internet users keeps escalating. As of April 2023, there are about 5.3 billion internet users globally. This means that over 62% of the total population makes it to the worldwide digital population.
In essence, people constantly consume digital content in various forms, such as words, images, and videos. This gives an opportunity to businesses to leverage the availability of their key audience on one platform to deploy the information about the products and services they want to sell.
And we all know that with the advancement of technology and increased accessibility of the internet; the way people buy and shop has impeccably changed. For example, customers just need the internet to access any digital shop around the world.
However, it goes without saying that it is essential to note that whether you are an online business or a consumer, having access to a reliable internet connection has become more important than ever with the growing trends of online shopping.
It is advised to prefer a top-tier internet service provider, like Optimum, to enjoy super-fast internet with no data caps. Moreover, their ever-ready customer service can help you resolve any problem in just no time. The Spanish customers, however, may prefer the exclusive optimum en español.
Anyhow, the trend of online shopping is the reason businesses have nearly abandoned the traditional forms of marketing and advertising and shifted to digital realms to target audiences on a large scale. And this brings us to the term we all fancy- Digital Marketing.
Whether you are a business or an individual seeking to gel in the field of digital marketing, this article intends to introduce you to the most basic yet the most important terms in the domain. Check out the roster of basic digital marketing terms:
1. A/B Testing
A/B Testing, aka split testing, is a term that refers to experiments in marketing. As the name implies, it is a test wherein a marketer splits the audience to test variations on a campaign to identify which one performs the best.
To put it simply, you would design and implement two different versions of a marketing campaign and deliver it to two equally divided audiences to check their potential.
For example, if you want to test which blog graphics work well, you may create two web pages with two different blog graphics. You will test the two versions by showing them to predetermined visitors to the pages. As a result, you will get insights into which blog graphics leads to more engagement, enabling you to choose the most effective one.
2. Conversion Rate
The conversion rate refers to the percentage of visitors on a website who end up making a transaction. The transaction is the prime goal set by the marketer, which could be purchasing an item or inquiring about specific information. So, suppose 20 out of 50 visitors make a transaction on a website, the conversion would be 40%.
Search Engine Optimization (SEO) is a fundamental part of marketing. It is a technique of optimizing a website to improve its ranking on Search Engine Result Pages (SERPs). When put in simple words, it is the practice of improving the chances of a website appearing on the top spots when a user searches for keywords pertaining to a brand and its products or services.
Social media marketing is a major aspect of marketing that comes under digital marketing. It is the practice of devising and implementing promotional content for social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, etc.
There are many approaches to marketing and advertising on digital platforms, and search engine marketing (SEM) is one of them. SEM is the practice of placing paid ads on search engines to increase traffic on the website. As the search engine is the most potential platform to get the traffic influx through to the website, search engine marketing is a highly potential marketing strategy.
6. Marketing Analytics
Marketers rely on data to measure the effectiveness of marketing approaches. Digital marketing analytics is thus information obtained through tools and software that help determine the progress of a marketing campaign.
7. Bounce Rate
Not all visitors to a website land and navigate through it. The percentage of visitors landing on a single page and leaving right away without doing any action is called the bounce rate.
To understand click through rate (CTR), you must understand Impression. Impression refers to the measure of promotional content shown to people. For example, if your Twitter ad has been shown to 100 users, then you will get 100 impressions.
Now, CTR is the rate of clicks that promotional content gets compared to impressions. For example, for 100 impressions, if 10 people click on the ad, then you get a 10% CTR.
9. Google Search Console
Google Search Console is a free tool that is used by webmasters to get insights into the performance of their websites on search engines. In a way, this tool represents how search engines see your website; however, it is different from analytics as it does not tell about the traffic.
10. Latent Semantic Indexing
Latent Semantic Indexing is a mathematical practice that helps scan unstructured data to relate the terms and understand the context to index records for online users. In plain words, it is a form of indexing whereby a relation between words and phrases is made to better understand the subject matter of a webpage or a website.
Digital marketing is a challenging task, but once you crack the code, it becomes a cakewalk. To start with, you need to understand the terms that lay the foundation of digital marketing. Knowing about SEO, A/B Testing, CTR, and other key terms can help you better understand their significance and implications. Ultimately, this understanding will help you design and implement better strategies that will bear fruit almost right away!