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Leveraging Google Business Listings and Reviews to Grow Your MSP

In today’s business environment, much of the success of any MSP relies heavily on their online presence and reputation. This is because the vast majority of business consumers use the internet as their first port of call to discover, research, and select service providers. In this blog, I’m going to look at the pivotal role Google Business Listings can play in this process and how getting reviews for your MSP businesses can help to foster growth and enhance credibility.

How, and why, we applied machine learning to Cove Continuity, part 1

Over the next three blogs, I want to explain how we used machine learning to increase Cove Continuity boot-check accuracy to 99%. Cove Continuity offers the ability to restore source (protected) servers/workstations to virtual machines (VMs) in Hyper-V, ESXi, or Azure. After a VM is restored, Cove performs a boot-check test to prove that the system was properly restored.

Hitting the Right Notes: Luis Giraldo's Path to Advocating for MSPs

In this revealing episode of "Now That's IT," Luis Giraldo, Chief Experience Officer at ScalePad, shares his unique journey from a world-class musician to a revered MSP advocate, discussing cthe pivotal transitions and decisions that shaped his career and how his background in music provided a rhythmic foundation for his innovative approach to MSP advocacy.

PSA, ITSM, or ESM: Choosing the Right Platform for MSPs

Choosing the right management platform is crucial to Managed Service Providers (MSPs) that need to scale their business and improve service delivery. But with options like PSA, ITSM, and ESM available, how do you know which is right for your particular maturity level? In this blog, I want to quickly help you find your level when it comes to service delivery, by breaking things down into three simple stages: Ealy, Developing, and Mature.

Demystifying Zero Trust: Understanding the Zero Trust Security Model

In the previous blog post we looked at why it’s important for MSPs to get to grips with Zero Trust and Zero Trust Network Access, as well as how to explain the benefits to customers. In this post we’re going to take a deeper dive into some of the philosophy and principles behind Zero Trust.

World Password Day: 5 Best Practices for Password Management

In a world where data carries such huge importance, safeguarding sensitive information is critical for all organizations. In our current landscape, where cyber threats lurk around every corner, passwords serve as the frontline defense, shielding both MSPs and their customers from potential breaches and data compromises. World Password Day, is the perfect opportunity for MSPs emphasize the importance of robust password management to their customers.

Four Common MSP Marketing Mistakes and How to Avoid Them

Marketing plays a pivotal role in helping to drive MSP growth and success. Yet, this is something that many MSPs can struggle with and too often find themselves grappling with common marketing mistakes that can hinder their ability to attract and retain clients. From overlooking the importance of a cohesive brand identity to neglecting the power of data-driven decision-making, these are just some of the things that can prove detrimental to an MSP’s bottom line.