Operations | Monitoring | ITSM | DevOps | Cloud

Oh Dear is the underdog in the website monitoring software space. We’re a small player in a market dominated by big, well-funded competitors. And yet, we’ve built a solid user base and created a profitable SaaS business. But how did we do it? And more importantly, what worked, and what didn’t? This is our honest story about marketing Oh Dear, our lessons learned, and the strategies that helped us grow.

Broken links are more than minor annoyances—they can significantly harm your website’s user experience, SEO rankings, and overall credibility. Whether managing a small blog or a complex e-commerce platform, ensuring that your site functions flawlessly is essential to keeping visitors engaged and search engines satisfied. However, identifying and fixing broken links manually can be time-consuming and error-prone. That’s where website monitoring software comes into play.

Your status page is an important tool for communicating incidents and building trust with your customers. It's also an opportunity to reinforce your brand's identity. That’s why we’re excited to introduce new customization options for your status pages at Oh Dear!

We are excited to announce an enhancement to one of our most unique features at Oh Dear: Broken Links! Broken links monitoring crawls your entire website for internal and external links but we now take this a step further by expanding our monitoring to include CSS, JavaScript, and image links.

Developers, marketing teams and business owners rely on Oh Dear to monitor their entire website and applications. We offer a feature-packed, all-in-one service with simple pricing - designed specifically for your peace of mind. Oh Dear already has a flexible and powerful notification system and to date has performed over 38 billion checks and sent over 19 million notifications across Email, Slack, MS Teams, PagerDuty, webhook and more.

Keeping your website free of broken links is essential for good user experience and SEO - that's why Oh Dear monitors your entire website! Our broken links crawler will find and test all the links on your site and we keep going until we have checked everything! In addition to alerting you when you need it we have given our Broken Links feature a UI makeover! With this update it's now easier than ever to identify and resolve broken links across your site.

At Oh Dear, we’re always looking for ways to make web monitoring easier and more efficient for our users. That’s why we’re excited to introduce Tag Notifications, a new feature that expands our notification options beyond site and team-level notifications.

We know how crucial it is to provide clear and timely communication during incidents or downtime. That’s why we’re excited to introduce Status Page Update Templates - a new feature that makes it even easier to keep your users informed while maintaining a consistent message.

We recently announced a new feature to enhance how you communicate with your users during maintenance, incidents, and general service updates. Status Page Templates allows you to save and re-use status updates - but how do you know what incidents might happen or what updates you need to keep users informed about until it's too late? We have put together a library of ready-to-use templates designed to keep your users informed with clear, concise and consistent messaging.

Oh Dear offers several ways to keep you updated on important events like downtime, performance and DNS changes, broken links, Lighthouse issues, and more. By default, you will get email notifications to the email address you used to sign up. But you can also choose to receive alerts to your preferred platform. A popular choice for many of our users is Microsoft Teams.