End-user experience monitoring: Its meaning, importance, and best practices
Approximately 70% of users abandon their shopping carts solely due to a poor end-user experience. Creating a seamless experience for end users is crucial for enhancing customer loyalty and establishing a positive brand reputation. The user-friendliness of a product plays a pivotal role in its success and recognition within the mass market. If a product’s usability is lacking, customers may choose to opt for the services of a competitor instead.