Here's how Machine Learning puts the 'personal' in ecommerce personalization
You can transform your search box into your sales rep—when you have the right tools. An impactful customer experience that drives purchases and loyalty isn't just about delivering what a customer says they want — it's about predicting and proactively serving up what they need. We might be able to imagine this work in a store with salespeople. But as organizations scale and customer interactions happen across digital and in-person mediums, their data grows.