Building a B2B Commerce Ecosystem for the Modern Buyer
The good news: this is no longer the case with our new “How to Buy” experience!. The case is clear: B2B buyers want the same seamless online shopping, research and purchasing experience they enjoy as consumers. They expect that process to be easy, smart and empowering. Business buyers are also banking on features and functionality that are tailored for them, especially in the small-and-medium business (SMB) segment.