Entity Extraction for Product Searches
Entity extraction is, in the context of search, the process of figuring out which fields a query should target, as opposed to always hitting all fields. The reason we may want to involve entity extraction in search is to improve precision. For example: how do we tell that, when the user typed in Apple iPhone, the intent was to run company:Apple AND product:iPhone? And not bring back phone stickers in the shape of an apple?