Monitive

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Beta Testing For Dummies

Don’t worry, this isn’t an article where someone extremely adept at software testing and well-versed in industry terms is going to talk down to you. I’m a marketer first and a writer second, and no part of my career has ever involved the nitty gritty parts of building out a tech product or service to prepare it for real-life users. So if you’re completely clueless in this area, don’t worry — I’m right there with you.

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For the Users: Customer-Driven Development

“Always design with the customer in mind,” they say. “We listen to our customers,” they say. And they’re right. But why not actually ask the customers what they want and just build what they’re asking for? “We might be driven off-track if we implement what our customers want.” This may come up as an argument to stick to the vision path and never deviate from the roadmap. However, in the end, aren’t we trying to build something for the customers?

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Delivering bad news in a good way

Whenever I wake up in the morning, the first thing I do is… well… not go over last night’s notifications on my phone. This has taken a while to get used to, but I am happy I did it. And it’s been a few years now. The first thing I do is get up and go to the bathroom. Then, I go into the kitchen, and brew my first coffee of the day. While the coffee is brewing, I raise the window rolls, turn on some music, and make sure everything is ready to have a great start to the day.

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Private beta released

The brand new Monitive platform is almost ready to be seen by the world, but just like any software development project, minor issues always surface that tend to push a release date back further and further. There’s always copy to be adjusted, links to be added, an icon that would improve clarity. Maybe a box is missing or the color of a button needs to change.

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Minimalism in business

Even after being in business for 9 years, I still wanted to keep everything: every email, every note, every design draft or mockup — all the small things that helped Monitive evolve into what it is today. Storage is not an issue these days, and by the looks of where technology is headed, that trend will not change anytime soon. There’s just one catch. Just like gathering physical “memories” at home, storing everything (virtual or otherwise) in a business has a similar effect: it doesn’t scale!

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A quick path to success is not always the best one

I have been seeing this motivational quote pop up on my social media feeds a lot lately: “There’s no elevator to success. You have to take the stairs.”  I’ll be honest, I really like the saying. As far as motivational quips go, it does the trick — after reading it I always feel like it’s time to get up and do something.

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Tracking VueJS SPA user behaviour with Google Analytics

In the past I used to use the right tool for the right purpose. This led me to employ a lot of tools, and with most turning out to use subscription-based billing, increasing our costs much more that I would have hoped for. So, I adopted a new strategy: Use as few tools as possible, but use them as much as possible.

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Understanding Your Customer Should Be Your #1 Priority

Does anyone like receiving calls from telemarketers? Unless you use the opportunity to set up a prank and get a good laugh, odds are these calls annoy you just as much as me. These over-the-phone salespeople are frustratingly persistent as they interrupt my day, and they also missed one key step when they dialed my number: Researching whether there was any chance that I would want their product.