The ‘Add to Cart’ user journey is one of the most common ecommerce customer journeys used by website owners. For obvious reasons, ensuring potential customers can search, select a product, and checkout successfully is a vital function. Unlike ecommerce customer journey map tools, Synthetic user journey monitoring can assist in creating a positive customer experience by tracking performance metrics, and sending alerts if issues do occur.

Broken forms can have a massive impact on businesses. Detecting problems as fast as possible is essential in ensuring you are providing the best service to your users and preventing major company issues. Does your website rely on forms in order to process payments, capture lead data or provide search capabilities? Do you have an ordering system trusted by hundreds of people to complete their daily jobs?

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The temptation with synthetic user journeys is to create a single, long running journey that checks everything in one go and run it every 5 minutes. This may sound like a good idea because one journey is cheaper than five or because there’s fewer scripts to maintain, but it will make your life much harder and is likely to still cost as much due to the total time it takes to run. Therefore a good approach to user journey monitoring is to create atomic journeys.