DEM 101: Understanding and implementing digital experience monitoring
A faulty engine in a high-performance car; how disappointing can that be? The same is the case of a slow-loading, poorly performing webpage for any digital entity. All that the page can gain will be a group of tired and irritated customers and a loss of trust in the brand. Modern businesses need a fast, reliable, and seamless digital experience. Proactive monitoring of the user experience—understanding how users interact with all digital touchpoints—is vital.